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Introducing the New MUSUBU Foschia Key Case

New Product Announcement MUSUBU Key Case A new collection for the popular key case! "Foschia," with its misty appearance "Foschia" is Italian for "mist." As you use it, the white wax wears off an...

Featured in Nikkei Design

The latest issue of Nikkei Design (May 2020 issue) featured SYRINX's efforts in a four-page lead article in its special feature.Nikkei Design is not sold in bookstores, but it is a substantial maga...

More important than profit - Withdrawal from major e-commerce and shift to D2C

SYRINX has completed its withdrawal from Yahoo Shopping, Rakuten Ichiba, and Amazon, and is shifting to a D2C strategy, embarking on a new challenge that protects its brand value and places emphasi...

Ezo deer leather speaker "LOG" to be exhibited at Daimaru Tokyo Store

"LOG", a speaker made from the leather of Hokkaido deer that were culled out of necessity, is on display at Daimaru Tokyo Store 9F from today, March 11 to March 16, 2020. As interest in SDGs deepen...

New National Record: "Small and Thin Wallet" Hitoe Fold

The crowdfunding campaign for "Hitoe Fold" received support from over 700 people in just 3 minutes after its 12:00 AM launch. This far exceeded our expectations, and we are extremely grateful. Than...

Seven-time Winner of the "DFA Design for Asia Awards 2019"

The "TSUTSUMU Card Case" received a BRONZE award at the "DFA Design for Asia Awards 2019". (The awards ceremony was scheduled to be held in Hong Kong at the end of last year but was canceled due t...

Appeared on TV Tokyo's WBS as a "D2C" case study

Today, I was interviewed by WBS about "D2C brands". The main topic of the interview was the transition from an Amazon-centric business to a "D2C" model using Shopify. It was a sudden interview, as ...

Awarded the "Omotenashi Selection" for three consecutive years

"HITOE L-zip S" and "HITOE L-zip L" received the "Omotenashi Selection 2019" award, and the award ceremony was held today at Happo-en in Tokyo. Official Site This is the third consecutive year we ...

A' Design Award Commemorative Item

Although the TSUTSUMU business card holder previously received the A' Design Award Silver, a large number of commemorative prizes have arrived from Italy. There is a trophy, a PARKER pen, an eco-b...

MEKURU Pen Case 2 [Business] is now available

With the completion of shipping rewards for Nikkei Mirai Shopping's crowdfunding campaign, we have begun selling the MEKURU Pencil Case 2 [Business] starting today. ▶︎ Product Page As this is the ...

Featured in Nikkei Style

The "HITOE Short Wallet 2 L-zip" was featured as an evolved thin wallet in NIKKEI STYLE's serial column "Yasukuni Nomi's Evolving Stationery." ▶︎ The perfect "mini wallet" for the cashless era

iPhone 11 support

We would like to announce that SYRINX HASAMU will be compatible with the iPhone 11, which was unveiled on September 10th. Comparing width + thickness, the iPhone 11 Pro Max is 0.3mm larger than the...