More important than profit - Withdrawal from major e-commerce and shift to D2C

Withdrawing from major e-commerce malls, moving to a new stage

SYRINX is moving to a new stage. Last year, we withdrew from Yahoo Shopping, and in January 2020, we completed our withdrawal from Rakuten Ichiba. And today, our withdrawal from Amazon, which began in January, has also been successfully completed, meaning SYRINX has completely left the major e-commerce malls. These malls accounted for approximately 80% of SYRINX's e-commerce sales in fiscal year 2019. This decision required great courage, but it is the result of looking at the long-term growth of the brand.

Challenges of major malls and brand value

In major e-commerce malls, SYRINX products were often discounted along with other products and displayed on cluttered product pages.
In such situations, it was difficult to accurately convey the brand value of SYRINX, and we determined that pursuing only short-term profits would not allow us to establish brand trust or recognition. Therefore, SYRINX decided to withdraw from the malls in order to cultivate the brand from a medium-to long-term perspective.

D2C strategy and dialogue with users

Going forward, SYRINX will further strengthen its D2C (Direct-to-Consumer) strategy and accelerate design thinking from a user-centric perspective. By adopting the D2C model, we can have direct communication with users and reflect their voices in product development. SYRINX values your opinions and feedback, and we will continue to strive to create products that are close to our users.

Future outlook

SYRINX will continue to strive to meet your expectations. We aim to evolve our products through dialogue with users and provide a better brand experience. Withdrawing from major malls is just one step in a new challenge. SYRINX is determined to continue innovating and enhancing its brand value. We look forward to your continued support.