What SYRINX aims to achieve as a D2C leather brand
Background and Purpose of SYRINX's Complete Shift to D2C
SYRINX has, until now, developed its business through various sales channels such as wholesale, retail stores, Amazon, Makuake, Campfire, and Mirai Shopping.
However, we have gradually been transitioning to a pure D2C (Direct to Consumer) model.
This year, that effort was completed, and we achieved a complete shift to D2C by consolidating all sales to our own e-commerce site. In this article, we will explain in detail why SYRINX is focusing on D2C.
Reasons Why SYRINX Chose D2C
What SYRINX aims for with D2C is not merely to sell many products. In fact, withdrawing from marketplaces and various platforms has a significant impact on sales. Nevertheless, we aimed for complete D2C because we want our customers to enjoy our products for a long time, not just sell them.
The excitement before a product arrives, the surprise of using it for the first time, and the deepening attachment as it is used more and more. To assist with this, we have created an environment where we can connect directly with our customers and provide information tailored to their orders at the appropriate time.
Benefits of Withdrawing from Wholesale and Marketplaces, and D2C
With wholesale and retail sales, it's impossible to know who purchased SYRINX products. Furthermore, with the limited information and functions of marketplaces and platforms, it is difficult to provide detailed support to individual customers.
By consolidating all orders onto our official website and centralizing information, SYRINX can establish direct connections with each customer and provide more personalized services.
The Future of SYRINX, Valuing Customer Connections
SYRINX will continue to strive for improved services through the D2C model, in order to provide products that customers will cherish for a long time.
We will continue to endeavor to value direct connections with our customers and deepen their affection for our products.
We kindly ask for your continued support of SYRINX.
SYRINX Representative, Hirotaka Sato